Kurse

Overview
Tracks
MARKT
FACT
BA&OR
ENTRE
Ethics

Our Courses

Here you can find an overview of all mod­ules that you can take in the Inter­na­tional Mar­keting Master pro­gram. When selecting and designing our courses, we always try to ensure that our courses sys­tem­at­i­cally build on each other and do not overlap. In this way, we ensure that our stu­dents estab­lish suc­ces­sive com­pe­ten­cies in the var­ious methods and sub­ject areas during the course of their studies.

Current

Our module con­tents are always geared to cur­rent topics from the busi­ness world. In addi­tion to learning appro­priate methods for solving common prob­lems, we reg­u­larly offer guest lec­tures.

Redundance-free

When selecting our course con­tents, we make sure that there are no over­laps. This ensures that with each course you develop and learn some­thing new.

Coordinated

Our courses are arranged in such a way that struc­tured learning is pos­sible. Some courses ini­tially pro­vide a the­o­ret­ical foun­da­tion, while others build on it. This allows that stu­dents develop a deep under­standing of the indi­vidual sub­ject areas.

6 Com­pul­sory elec­tives out of of the fol­lowing fields of spe­cial­iza­tion (5 ECTS each):

FACT

  • Risk Man­age­ment or Inter­na­tional Com­pany Tax­a­tion
  • Cap­ital Market – Based Accounting
  • Cost Man­age­ment
  • Accounting Law
  • Tax­a­tion of Busi­ness or Empir­ical Finance
MARKT
  • Strategic Man­age­ment*
  • Empir­ical Man­age­ment Research*
  • Ana­lyt­ical Cus­tomer Man­age­ment*
  • Ser­vice Man­age­ment*
  • Cus­tomer Rela­tion­ship Man­age­ment*
 
Busi­ness Ana­lytics & Oper­a­tions Research
  • Deci­sion Sci­ence
  • Oper­a­tions Research
  • Sta­tis­tical fore­casting methods
  • Ser­vice Ana­lytics
  • Sto­chastic models
 
Entre­pre­neur­ship & Social Inno­va­tion
  • Social Inno­va­tion I
  • Social Inno­va­tion II
  • Eco­nomics of Inno­va­tion*
  • Ser­vice Man­age­ment*

*Rec­om­mended :
In the first semester you can con­tinue to focus on mar­keting over strategic and ser­vice man­age­ment or look beyond the bor­ders and dis­cover other areas such as finance, con­trol­ling, tax­a­tion, busi­ness oper­a­tions, inno­va­tion and entre­pre­neur­ship. This knowl­edge pre­pares you ide­ally for a man­age­ment posi­tion in which you need to under­stand the var­ious orga­ni­za­tional areas of the com­pany. The acquired skills of the first semester will be applied in the second semester.

5 Manda­to­ry­mod­ules:

  • Inno­va­tion and Cre­ativity (5ECTS)
  • Entre­pre­neurial Net­works and Start-up Man­age­ment (5 ECTS)
  • Case Studies in Inter­na­tional Man­age­ment (5 ECTS)
  • Advanced Busi­ness Ethics (manda­tory Ethic class) (5 ECTS)
  • Return on Ser­vice Man­age­ment (10 ECTS)

Based on the existing knowl­edge you gath­ered in the first semester, the course Return on ser­vice man­age­ment will enable you to deepen your skills in the inde­pen­dent orga­ni­za­tion and imple­men­ta­tion of group projects. Also, working on prac­tical case studies allows stu­dents to learn about the chal­lenges that com­pa­nies face when oper­ating in inter­na­tional mar­kets. The range of courses is com­ple­mented by the course of advanced busi­ness ethics in which you will develop an under­standing of dif­ferent dimen­sions of respon­sible cor­po­rate behavior in the con­text of social devel­op­ments.

5 Manda­tory mod­ules:

  • Dig­ital Mar­keting (10 ECTS)
  • Sus­tain­able Mar­keting Trans­for­ma­tive Ser­vices (5 ECTS)
  • Empow­er­ment & Engage­ment for Product Ser­vice Design and Cus­tomer Experiences(5 ECTS)
  • Marketing/Service Per­for­mance Mea­sure­ment & Man­age­ment (5 ECTS)
  • Inno­va­tion, New Tech­nology & Ser­vice Accep­tance Models (5 ECTS)

In the third semester your skills will be refined in spe­cial areas. This includes, for example, the aspects of dig­i­ti­za­tion, inno­va­tion, ser­vice per­for­mance and trans­for­ma­tion. Through this exten­sion, your thinking will be extended by a variety of skills and thus pre­pare you opti­mally for a man­age­ment posi­tion.

  • Intern­ship (15 ECTS)
  • Mas­terthesis (15 ECTS)
     

    In the fourth and last semester you will do an intern­ship in a country of your choice and write your master thesis. A six-month long intern­ship will give you the oppor­tu­nity to already look out for com­pa­nies you are inter­ested to work in. We highly rec­om­mend to write the master thesis abroad at TSM but com­pleting it at WFI is also pos­sible. If you con­sider to write the thesis in coop­er­a­tion with a com­pany, please make sure to put your­self in con­tact with a poten­tial chair or super­visor early.

Example Study Track

Here you will find an example of how you could build up your studies to pre­pare for a cer­tain career path.

Exemplary Study Track

Semester I 

at WFI

During the first semester, you will dive deeper into the topics strategic and ser­vice man­age­ment. Also, in the course of empir­ical man­age­ment research you will learn to work with sta­tis­tical pro­grams such as SPSS and how to eval­uate their out­comes by means of prac­tical exam­ples. Fur­ther­more, you will get new insights into more log­ical and quan­ti­ta­tive approaches towards a customer´s life­time value for a com­pany in the course Ana­lyt­ical Cus­tomer Man­age­ment. Addi­tional ana­lyt­ical skills in mar­keting processes make you espe­cially valu­able as a mar­keting man­ager.

Semester II 

at WFI

Based on the existing knowl­edge you gath­ered in the first semester, the course Return on ser­vice man­age­ment will enable you to deepen your skills in the inde­pen­dent orga­ni­za­tion and imple­men­ta­tion of group projects. Also, working on prac­tical case studies allows stu­dents to learn about the chal­lenges that com­pa­nies face when oper­ating in inter­na­tional mar­kets. The range of courses is com­ple­mented by the course of advanced busi­ness ethics in which you will develop an under­standing of dif­ferent dimen­sions of respon­sible cor­po­rate behavior in the con­text of social devel­op­ments.

Semester III  
at TSM

  •  Dig­ital Mar­keting
  •  Sus­tain­able Mar­keting Trans­for­ma­tive Ser­vices
  • Empow­er­ment & Engage­ment for Product Ser­vice Design and Cus­tomer Expe­ri­ences
  •  Marketing/service Per­for­mance Mea­sure­ment & Man­age­ment
  • Inno­va­tion, New Tech­nology & Ser­vice accep­tance Models

In the third semester your skills will be refined in spe­cial areas. This includes, for example, the aspects of dig­i­ti­za­tion, inno­va­tion, ser­vice per­for­mance and trans­for­ma­tion. Through this exten­sion, your thinking will be extended by a variety of skills and thus pre­pare you opti­mally for a man­age­ment posi­tion.

Semester IV 

at TSM

  • Intern­ship
  • Mas­terthesis

The fourth and last semester you will do an intern­ship in a country of your choice, prefer­ably in France, and write your master thesis. A six-month long intern­ship will give you the oppor­tu­nity to already look out for com­pa­nies you are inter­ested to work in. You are then also allowed to write your thesis in coop­er­a­tion with a com­pany but need to coor­di­nate the topic with your super­visor at tsm or WFI.

 

Market-Ori­ented Man­age­ment

Here you can find all cur­rently offered courses in the Track MARKT.

Ana­lyt­ical Cus­tomer Man­age­ment

  • Manda­tory Module
  • Winter Term
  • Lan­guage of Instruc­tion Eng­lish
This course deals with the man­age­ment of acqui­si­tion and new cus­tomers as well as with the man­age­ment of long-term cus­tomer loy­alty of prof­itable cus­tomers from a company’s point of view. All cen­tral topics of cus­tomer man­age­ment are con­sid­ered regarding the back­ground of max­i­mizing the value of the cus­tomer base (“Cus­tomer Equity”). Con­se­quently, cus­tomer acqui­si­tion, cus­tomer reten­tion, and value-based cus­tomer migra­tion are at the core of cus­tomer man­age­ment. The aim of this course is, there­fore, to convey the method­ical con­cepts of cus­tomer man­age­ment and their appli­ca­tion to a large number of market-rel­e­vant prob­lems by learning the nec­es­sary skills.

Case Studies in International Management

  • Manda­tory Module Int. Mar­keting
  • Summer Term
  • Lan­guage of Instruc­tion Eng­lish
In this course, stu­dents learn about the chal­lenges that com­pa­nies face when oper­ating in inter­na­tional mar­kets. After this course stu­dents are enabled to under­stand how inter­na­tional man­age­ment strate­gies differ from domestic strate­gies and how com­pa­nies should design their man­age­ment activ­i­ties in order to suc­cess­fully operate in for­eign mar­kets. A major goal of this course is that stu­dents learn how to apply their knowl­edge gained in pre­vious lec­tures on mar­keting and man­age­ment in an inter­na­tional con­text.

Customer Relationship Management

  • Manda­tory Module
  • Winter Term
  • Lan­guage of Instruc­tion German
Stu­dents of this module receive com­pe­tences regarding the inde­pen­dent plan­ning and pro­cessing of com­pre­hen­sive tasks within the scope of CRM. The sub­areas of oper­a­tive and ana­lyt­ical CRM are dealt with in detail as well as the course of the entire CRM process.

Empirical Management Research

  • Manda­tory Module
  • Winter Term
  • Lan­guage of Instruc­tion German
In the course “Empir­ical Man­age­ment Research”, stu­dents acquire appli­ca­tion-ori­ented spe­cialist knowl­edge about rel­e­vant survey methods (e.g. ques­tion­naire design) and analysis methods (e.g. regres­sion analysis) in the field of social sci­ences. They under­stand how man­agers can apply these methods to busi­ness deci­sion sit­u­a­tions. Upon com­ple­tion of the course, stu­dents will have the ability to deter­mine the appro­priate pro­ce­dure for a prac­tical problem, to per­form it cor­rectly, and to inter­pret the results log­i­cally to solve the problem. The accom­pa­nying exer­cise should make a sig­nif­i­cant con­tri­bu­tion to the devel­op­ment of this method­olog­ical com­pe­tence. The par­tic­i­pants develop the ability to transfer the knowl­edge gained in the lec­ture to con­crete ques­tions. The stu­dents are able to apply the analysis methods accord­ingly and to eval­uate them using the SPSS sta­tis­tics soft­ware. After com­pleting the course, stu­dents will have method­olog­ical com­pe­tence in the field of social sci­ences, both on a the­o­ret­ical and on an appli­ca­tion-ori­ented level.

Return on Service Management

  • Manda­tory Module Int. Mar­keting
  • Summer Term
  • Lan­guage of Instruc­tion Eng­lish
Return on Ser­vice Man­age­ment refers to the long-term finan­cial out­comes of man­age­ment actions (e.g., invest­ments into nur­turing a ser­vice cli­mate or cus­tomer sat­is­fac­tion man­age­ment). In this course stu­dents will develop their strategic under­standing of ana­lyt­ical tech­niques. The course offers hands-on assign­ments in assessing whether ser­vice man­age­ment ini­tia­tives pos­i­tively con­tribute to a firm’s bottom-line.

Service Management

  • Manda­tory Module
  • Winter Term
  • Lan­guage of Instruc­tion Eng­lish
During the course, stu­dents receive an insight into the new per­spec­tives of ser­vice mar­keting, as well as the design of the cus­tomer expe­ri­ence. In addi­tion, stu­dents learn methods for a suc­cessful cus­tomer rela­tion­ship man­age­ment and the devel­op­ment of cus­tomer loy­alty. The design of an effec­tive com­plaint man­age­ment and ser­vice process are also part of the Module Con­tent. In addi­tion, the spe­cial fea­tures of a ser­vice-ori­ented human resource man­age­ment and insight into the man­age­ment of indus­trial ser­vices will be pro­vided. Finally, stu­dents receive an out­look on cur­rent inno­va­tions in the field of ser­vice man­age­ment.

Strategic Management

  • Manda­tory Module
  • Winter Term
  • Lan­guage of Instruc­tion German
This module pro­vides an overview of the basic con­cepts of strategic man­age­ment and their appli­ca­tion, including: ana­lyzing industry and com­pe­ti­tion, busi­ness unit strate­gies, alliances, diver­si­fi­ca­tion, inter­na­tion­al­iza­tion, strategy and the orga­ni­za­tional con­text as well as crit­ical analysis of cur­rent strategy con­cepts and con­sid­ering struc­tural pre­req­ui­sites in the orga­ni­za­tion and strategic options.
The stu­dents learn to apply cen­tral con­cepts and instru­ments of strategic man­age­ment to spe­cific ques­tions from cor­po­rate prac­tice. The lec­ture is con­sis­tently designed to convey con­cepts and instru­ments of strategic man­age­ment in such a way that the stu­dents are able to assign the diverse man­age­ment con­cepts in the respec­tive overall con­text, to explain inter­ac­tions and to crit­i­cally ana­lyze cen­tral aspects.

Finance, Accounting, Controlling and Taxation

Here you can find all cur­rently offered courses in the Track FACT.
 

Accounting Law

  • Manda­tory Module
  • Winter Term
  • Lan­guage of Instruc­tion German

The aim of this event is to achieve fur­ther knowl­edge of Accounting Law with ref­er­ence to the Inter­na­tional law. Con­nec­tions to Cor­po­rate Law and Cap­ital Mar­kets Law are going to be pre­sented; com­pe­tences in Busi­ness Val­u­a­tion can be gained. Within the inte­grated tuto­rial the con­tents shall be strength­ened by dealing with prac­tical cases.

Capital Market-Based Accounting​

  • Manda­tory Module
  • Summer Term
  • Lan­guage of Instruc­tion German

In this course stu­dents rec­og­nize the objec­tives and chal­lenges of cap­ital market-based finan­cial reporting and are able to address the diverging require­ments in com­par­ison to local GAAP. Stu­dents gain a deeper under­standing of selected IAS/IFRS and can apply them to com­plex accounting cases. They are able to ana­lyze the related impact on the respec­tive bal­ance sheet items. Taking part in the tuto­rial will be essen­tial part in pro­viding these com­pe­tences.

Cost Management

  • Manda­tory Module
  • Summer Term
  • Lan­guage of Instruc­tion German

In this course stu­dents rec­og­nize the objec­tives and chal­lenges of cap­ital market-based finan­cial reporting and are able to address the diverging require­ments in com­par­ison to local GAAP. Stu­dents gain a deeper under­standing of selected IAS/IFRS and can apply them to com­plex accounting cases. They are able to ana­lyze the related impact on the respec­tive bal­ance sheet items. Taking part in the tuto­rial will be essen­tial part in pro­viding these com­pe­tences.

Empirical Finance

  • Manda­tory Module
  • Summer Term
  • Lan­guage of Instruc­tion Eng­lish

The course gives stu­dents an overview of common econo­metric methods, espe­cially in the field of regres­sion analysis. Stu­dents learn the pre­req­ui­sites, advan­tages, and dis­ad­van­tages of dif­ferent methods and apply them inde­pen­dently in cor­re­sponding case studies. The course par­tic­i­pants also learn how to use the Bloomberg data­base and the Stata sta­tis­tical soft­ware. The aim of the course is to enable stu­dents to pro­duce sci­en­tific papers with high-quality empir­ical com­po­nents.

International Company Taxation

  • Manda­tory Module
  • Winter Term
  • Lan­guage of Instruc­tion German

In this course stu­dents learn the profit tax reg­u­la­tions gov­erning the tax­a­tion of cross-border busi­ness cases and apply these reg­u­la­tions in order to inde­pen­dently solve cases. In doing so, stu­dents also learn to apply the use of the sources of law rel­e­vant for this topic. Stu­dents will achieve an under­standing for prob­lems, resulting from the increasing degree of cross-border busi­ness activ­i­ties for tax­a­tion and under­stand the resulting tax plan­ning options for com­pa­nies. At the end stu­dents gain the ability to solve tax related busi­ness cases including the appli­ca­tion of their knowl­edge to new cases. Fur­ther­more they learn how to handle the rel­e­vant legal texts.

Risk Management

  • Manda­tory Module
  • Summer Term
  • Lan­guage of Instruc­tion German

The module deals with the recording and man­age­ment of var­ious risk types (e.g. for­eign cur­rency risks, interest rate risks, credit default risks) that occur in finan­cial com­pa­nies. In addi­tion to risk mea­sures and their appli­ca­tion to oper­a­tional deci­sion-making prob­lems, super­vi­sory reg­u­la­tions on risk lim­i­ta­tion are also dealt with. The aim of the course is to pro­vide stu­dents with knowl­edge in the mea­sure­ment and con­trol of risks in finan­cial com­pa­nies.

Taxation of Business

  • Manda­tory Module
  • Winter Term
  • Lan­guage of Instruc­tion German

Stu­dents of the course strengthen their knowl­edge regarding the profit tax­a­tion of cor­po­ra­tions, part­ner­ships and hybrid com­pa­nies and apply this knowl­edge in order to solve tax cases. They will learn about methods to quan­tify and mea­sure the tax burden in order to eval­uate eco­nomic effects of tax reg­u­la­tions. After attending the course, stu­dents are able to eval­uate the effects of tax­a­tion on the choice of a par­tic­ular legal form as well as on invest­ment and financing deci­sions based on common eco­nomic prin­ci­ples.

Business Analytics & Operations Research

Here you can find all cur­rently offered courses in the Track BA&OR.

Business Forecasting

  • Manda­tory Module
  • Winter Term
  • Lan­guage of Instruc­tion German

In this course stu­dents get to know the most impor­tant fore­casting tech­niques and their related soft­ware imple­men­ta­tion, which are required in the broad field of busi­ness admin­is­tra­tion, par­tic­u­larly in mar­keting, in logis­tics and in the pro­duc­tion. Within the scope of exer­cises, stu­dents learn how to apply the common fore­casting tech­niques on prac­tical issues in sales fore­casts and inven­tory holding using a sta­tis­tical pro­gram­ming envi­ron­ment such as R. The course puts stu­dents into the posi­tion to grasp the theory behind fore­casting models and to apply them in prac­tice.

Decision Science

  • Manda­tory Module
  • Winter Term
  • Lan­guage of Instruc­tion German

The course pro­vides method­ical knowl­edge for deci­sion-making in var­ious busi­ness sit­u­a­tions. One focus is on deci­sions under uncer­tainty. Depending on the sit­u­a­tion, dif­ferent methods are used, which allow rational deci­sion makers, given their pref­er­ences, to make the best pos­sible choice among dif­ferent alter­na­tives. At the end of the course, stu­dents have an overview of these pro­ce­dures and can apply them to busi­ness deci­sion sit­u­a­tions.

Operations Research

  • Manda­tory Module
  • Winter Term
  • Lan­guage of Instruc­tion German

The course pro­vides the con­cep­tual basis of Oper­a­tions Research and gives an intro­duc­tion to math­e­mat­ical mod­eling (e.g. graph theory, linear models) of real busi­ness prob­lems. Based on this, dif­ferent opti­miza­tion methods are pre­sented (e.g. integer and com­bi­na­to­rial opti­miza­tion or dynamic opti­miza­tion). The aim of the course is to enable stu­dents to model and solve prob­lems inde­pen­dently.

Service Analytics​

  • Manda­tory Module
  • Summer Term
  • Lan­guage of Instruc­tion Eng­lish
With the increasing impor­tance of ser­vices and dig­i­ti­za­tion, data-based insights into cus­tomer pref­er­ences and ben­e­fits are becoming increas­ingly cen­tral to antic­i­pating cus­tomer needs and behav­iors and rec­om­mending or offering the right prod­ucts or ser­vices. The course Ser­vice Ana­lytics deals with data analysis methods for tasks in dig­ital com­merce and cus­tomer inter­ac­tion. In par­tic­ular, the algo­rithms of modern rec­om­mender sys­tems are dis­cussed and eval­u­ated. In the exer­cise, stu­dents learn the lan­guage R and apply their knowl­edge to prac­tical prob­lems, develop and test rec­om­mender sys­tems on real­istic and large cus­tomer data sets.

Stochastic Modeling

  • Manda­tory Module
  • Summer Term
  • Lan­guage of Instruc­tion German

Within this course stu­dents can explain sta­tis­tical dis­tri­b­u­tions and gain an in-depth under­standing of advanced ana­lyt­ical sto­chastic mod­el­ling methods. Stu­dents will define advanced models for ana­lyzing processes within pro­duc­tion and ser­vice sys­tems and acquire the ability to apply the acquired knowl­edge in sci­en­tific research projects. In the end stu­dents can inde­pen­dently apply the sto­chastic models to busi­ness man­age­ment issues.

Entrepreneurship and Social Innovation

Here you can find all cur­rently offered courses in the Track Entre­pre­neur­ship and Social Inno­va­tion.

Economics of Innovation

  • Manda­tory Module
  • Win­terTerm
  • Lan­guage of Instruc­tion Eng­lish
Stu­dents of this module receive an overview of inter­dis­ci­pli­nary con­cepts of inno­va­tion and social inno­va­tion, social entre­pre­neur­ship, and cor­po­rate cit­i­zen­ship. To this end, stu­dents develop an under­standing of the social pre­req­ui­sites for entre­pre­neurial action, with par­tic­ular emphasis on entre­pre­neurial inno­va­tion.

Entrepreneurial Networks and Start-up Management

  • Manda­tory Module
  • Summer Term
  • Lan­guage of Instruc­tion Eng­lish
Stu­dents of the module “Entre­pre­neurial Net­works and Start-up Man­age­ment” learn about the estab­lish­ment of Net­works and the suc­cess of net­works for Start-ups. Stu­dents gain the ability to think crit­i­cally about net­works in the con­text of regional devel­op­ment solve income tax related busi­ness cases including the appli­ca­tion of their knowl­edge to new cases. Fur­ther­more they learn about attrac­tion points and their spe­cial role in cre­ating attrac­tive net­works. After attending the module stu­dents will have gained a com­pre­hen­sive overview of Entre­pre­neurial Net­works and Start-up Man­age­ment in theory and prac­tice.

Innovation and Creativity

  • Manda­tory Module
  • Summer Term
  • Lan­guage of Instruc­tion Eng­lish
Inno­va­tion and Cre­ativity are the key dri­vers of suc­cess for an orga­ni­za­tion. Com­pa­nies that have expe­ri­enced sub­stan­tial gains in share­holder value, par­tic­u­larly over the last decade, have done so based on a cul­ture of cre­ativity and inno­va­tion. Inno­va­tion and cre­ativity in can be suc­cess­fully man­aged in orga­ni­za­tions to create a sus­tain­able com­pet­i­tive advan­tage. This course addresses the fun­da­mental ques­tion of how to suc­cess­fully manage and facil­i­tate inno­va­tion and cre­ativity in orga­ni­za­tions.

Social Innovation
I & II

  • Manda­tory Module
  • Win­terTerm / Summer Term
  • Lan­guage of Instruc­tion Eng­lish
Stu­dents of this module receive an overview of inter­dis­ci­pli­nary con­cepts of inno­va­tion and social inno­va­tion, social entre­pre­neur­ship, and cor­po­rate cit­i­zen­ship. To this end, stu­dents develop an under­standing of the social pre­req­ui­sites for entre­pre­neurial action, with par­tic­ular emphasis on entre­pre­neurial inno­va­tion.

Ethics

Here you can find all cur­rently offered courses in the Track Ethics.

Advanced Business Ethics

  • Manda­tory Module
  • Summer Term
  • Lan­guage of Instruc­tion Eng­lish
Stu­dents of this module learn a proper and crit­ical approach to basic con­cepts of busi­ness ethics. The module aims specif­i­cally at stu­dents with lim­ited eth­ical knowl­edge from pre­vious mod­ules. You will develop an under­standing of dif­ferent dimen­sions of respon­sible cor­po­rate behavior in the con­text of social devel­op­ments. After com­pleting the module, stu­dents also pos­sess basic knowl­edge of con­cepts such as cor­po­rate social respon­si­bility, cor­po­rate cit­i­zen­ship, sus­tain­ability, etc. In order to develop these skills, the accom­pa­nying exer­cises will con­tribute sig­nif­i­cantly.

Advanced Economic Ethics

  • Manda­tory Module
  • Summer Term
  • Lan­guage of Instruc­tion Eng­lish
In this lec­ture stu­dents get in-depth knowl­edge of the the­o­ries and methods of nor­ma­tive eco­nomic ethics. It covers the basics of wel­fare eco­nomics and the eco­nomic theory of dis­trib­u­tive jus­tice. The module enables stu­dents to per­ceive eth­ical prob­lems at an economy-wide level, to ana­lyze them and to develop appro­priate solu­tions.

Lecture Series “Sustainability in China”

  • Manda­tory Module
  • Summer Term
  • Lan­guage of Instruc­tion Eng­lish
The inter­dis­ci­pli­nary lec­ture series deals with rel­e­vant aspects of sus­tain­able devel­op­ment and sus­tain­ability man­age­ment in China; dif­ferent lec­turers from Chi­nese and German intro­duce into their rel­e­vant aca­d­emic research and prac­tical expe­ri­ence. This course will pro­vide mul­ti­dis­ci­pli­nary insights from busi­ness sci­ence, eco­nomics, engi­neering, entre­pre­neur­ship, envi­ron­mental sci­ence, cul­tural geog­raphy etc.. Stu­dents of this course will gain an overview on the status quo of sus­tain­able devel­op­ment and sus­tain­ability-related busi­ness inno­va­tions in China against the back­ground of new Chi­nese national plan in 2020, 2035, and 2050, which aims to imple­ment the UN 2030 Agenda for Sus­tain­able Devel­op­ment. After com­pleting the course, stu­dents will gain the ability to analyse Chi­nese eco­nomic devel­op­ments and the impor­tance of cul­tural fac­tors for entre­pre­neurial activ­i­ties in China.

Sustainable Entrepreneurship

  • Manda­tory Module
  • Win­terTerm
  • Lan­guage of Instruc­tion Eng­lish
This course pro­vides an overview of dimen­sions of sus­tain­ability, aspects of strategic plan­ning, sus­tain­able gov­er­nance and sus­tain­ability com­mu­ni­ca­tions, social con­di­tions of sus­tain­ability. Stu­dents will learn to under­stand sus­tain­ability as a guiding social con­cept in the con­text of broader social and eth­ical the­o­ries like the Chris­tian social ethics and they will develop an under­standing of the spe­cific con­tri­bu­tion of busi­ness and entre­pre­neurs for achieving social sus­tain­ability goals (inclu­sive of your own role in this process). After com­pleting the course stu­dents have acquired knowl­edge of applied sus­tain­ability research as well as basic con­cepts of (oper­a­tional and strategic) sus­tain­ability man­age­ment.