The Franco-German University is an international organization of universities from Germany and France with the purpose of facilitating international cooperation in higher education and is equally funded by the Federal Government of Germany and the Government of the French Republic. Its main task is to initiate, evaluate and financially support German-French excellence study programs such as the study program International Marketing from WFI and TSM.
German and French students work as team and complete the integrated study program International Marketing in both higher education systems. Therefore, they learn different scientific teaching methods, study in English, communicate in the language of the partner country and immerse themselves in culture. This high level of integration distinguishes the integrated binational study programs of the DFH from simple exchange programs or other double degree programs. Additionally, the quality of the double degree program International Marketing is guaranteed by the strict evaluation process involving independent reviewers of the Franco-German University’s Scientific Advisory Board. Every four years the double degree program is going to be re-accredited.
Why studying under the roof of the Franco-German University?
DFH Graduates are…
…highly trained marketing experts, multilingual (german, french, english), interculturally competent and well prepared for the international job market. In contrast to traditional stays abroad, they have completed half of their studies in a mixed group in the partner country and thus know the study system of the partner country as their own. Although DFH programs focus on fostering cooperation between German and French Universities, English skills play a major role. Therefore, all courses of the Double Master Degree Program International Marketing are taught in English language — at Toulouse School of Management as well as here in Ingolstadt.